Many VOD platforms are riddled with problems, including high prices, limited content, and no real quality. This is making users hop on to the next service in hopes of finding premium content, low or no fees, and a rewarding model. This is where Xfinite is reimagining the future.
Prior to the 2020 Coronavirus pandemic, demand for original digital content was already at historic highs. Due to entire populations under some form of lockdown, billions of consumers have increasingly found themselves in front of their mobile, computer, or television screens more and more. At the same time, digital media content developers and producers have been struggling to maintain viewers on their platforms.
From radio to television to digital streaming, the history of entertainment is one of constant change and incremental improvement. Ultimately, the next step on this path is a technology-enabled solution that’s interactive, personalized, transparent, and flips current models on their head. Mzaalo is currently working toward this goal by enabling innovations to customer experience, data-driven engagement, and ecosystem economics to benefit all stakeholders.
With Xfinite’s unique user experience through Mzaalo, the platform is bound to grow as it has a USP that no other mainstream OTT like Netflix, Hulu, or Disney Hotstar currently have. Considering that the NFT growth has been so explosive that even brands like Pringles, Taco Bell, Pizza Hut, and even Charmin have made NFTs ride on the wave of the hype, it is evident that this market is more than just a bubble and has several use cases for users and investors. In the latest, even a news article by Quartz about NFTs being sold as an NFT.
The application of blockchain technology has brought transformation to key industries. Xfinite utilizes blockchain solutions to transform digital entertainment based on trust and economic inclusion.The blockchain provides verified and clear records, conversion rates, and customer insight such as demographic statistics. Brands will be able to create a marketing strategy that can determine what influencers are set to achieve by measuring blockchain data records.
Xfinite and Algorand formed a partnership, where the Xfinite Entertainment Token (XET) is built on Algorand’s blockchain. The Algorand blockchain uses a pure proof-of-stake (POS) consensus protocol to solve some of the issues plaguing other proof-of-work (PoW) blockchains; such as Ethereum’s high gas fees and scalability issues.
VODs are dime a dozen but what sets Mzaalo apart is its gamification streaming model that not only enhances user’s entertainment streaming experience but also offers incentives in the form of Yo coins.In addition, the dApp also boasts of 600+ brand partners that offer cashback and discounts to Mzaalo users based on their level of activity on the app.